Despite economic concerns, consumers responded to discounts in key categories like toys. Kim Davis on January 5, 2023 Consumers spent $ 211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games … Continue reading Final 2022 holiday numbers break ecommerce records
Tag Archives: 2022
The ‘TV Blog’s’ Best-Reviewed Shows Of 2022
The ‘TV Blog’s’ Best-Reviewed Shows Of 2022 by Adam Buckman , Featured Columnist, December 29, 2022 The TV Blog’s best-reviewed shows of 2022 covered a wide variety of content categories — action dramas, comedies, mysteries, cop shows, futuristic shows and five docuseries. They came from all over the place too — CBS, PBS, A&E, FX, … Continue reading The ‘TV Blog’s’ Best-Reviewed Shows Of 2022
4 marketing takeaways from 2022 to help you conquer 2023
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year. Ryan Phelan on December 30, 2022 ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s execution all the time. … Continue reading 4 marketing takeaways from 2022 to help you conquer 2023
YouTube’s Best-Performing Ads For 2022
YouTube’s Best-Performing Ads For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, December 28, 2022 YouTube has published its annual list of ads that performed best on its platform this year, with technology companies like Amazon and Apple, and streamers such as HBO Max and Netflix reaching into the top 10 for global and U.S. campaigns. Amazon’s … Continue reading YouTube’s Best-Performing Ads For 2022
The Best Marketing Stunts Of 2022
ad campaign Best Marketing Stunts Of 2022 by Todd Wasserman , December 28, 2022 Image above from spooky Sweden campaign. 2022 wasn’t a whimsical year. COVID’s shadow still hung over the landscape. Still, marketers had to do their jobs in 2022—attract attention to their brands in unique ways. The following are a few who did … Continue reading The Best Marketing Stunts Of 2022
3 Ideas To Ponder As 2022 Ends
3 Ideas To Ponder As 2022 Ends by Maarten Albarda , Featured Contributor, December 23, 2022 So that was the year that was. As I reflect on the many highs and lows, I will leave you with three ideas to ponder during your much-deserved break (assuming you will have one). Number three:It seems that many … Continue reading 3 Ideas To Ponder As 2022 Ends
Sports sponsorships for women athletes grew 20% in 2022
Brands and nonprofits are driving growth in sports deals by using more digital channels. Chris Wood on December 15, 2022 at 2:32 pm | Reading time: 2 minutes It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment … Continue reading Sports sponsorships for women athletes grew 20% in 2022
YouTube’s Best-Performing Ads For 2022
YouTube’s Best-Performing Ads For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2022 YouTube has published its annual list of ads that performed best on its platform this year, with technology companies like Amazon and Apple, and streamers such as HBO Max and Netflix reaching into the top 10 for global and U.S. campaigns. Amazon’s … Continue reading YouTube’s Best-Performing Ads For 2022
How brands are using CTV and OTT for the 2022 FIFA World Cup
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies. Chris Wood on November 22, 2022 The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which … Continue reading How brands are using CTV and OTT for the 2022 FIFA World Cup
TikTok Marketing Statistics and Best Practices for 2022
TikTok Marketing Statistics and Best Practices for 2022 Elena Cucu / 09 Nov 2022 With TikTok marketing becoming the next big thing for companies that plan to increase their brand’s visibility through social media, one of the questions that arise is what are some best practices to follow to ensure the resources invested into … Continue reading TikTok Marketing Statistics and Best Practices for 2022
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