While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. Scott Vaughan on December 19, 2022 In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, … Continue reading The state of intent data in 2023 and beyond
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 by Laurie Sullivan @lauriesullivan, December 13, 2022 More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to … Continue reading Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Follow these five expert tips to boost your ad campaign’s performance and deliver ROI. Creatopy on December 12, 2022 Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it … Continue reading 5 ways to optimize your ad campaigns in 2023 by Creatopy
Preparing For 2023: Strategize Macro, Plan Micro by Elise Stieferman , December 9, 2022 The end of the year is both an exciting and anxiety-ridden time for marketers. Planning for the new year presents the opportunity for a fresh start, and yet there’s the sometimes-debilitating weight of not knowing where to begin. For a long … Continue reading Preparing For 2023: Strategize Macro, Plan Micro
5 Marketing Trends For 2023: Why Back-To-Basics Is Best by Jordan Buning , November 22, 2022 While the new year can be one of great success and growth, 2023 might not be the year to embrace the latest marketing tools and trends. Against the backdrop of a possible economic recession, recall that patented paternal wisdom … Continue reading 5 Marketing Trends For 2023: Why Back-To-Basics Is Best
By AJ Hess November 16, 2022 Since the pandemic began, the U.S. labor market has seen no shortage of twists and turns—from record-breaking job losses to the Great Resignation. And as 2022 comes to a close, workers are facing an uncertain year yet again. According to a recent survey of 1,300 CEOs by … Continue reading The 5 biggest workplace trends of 2023, according to Glassdoor and Indeed
B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts. Chris Wood on November 18, 2022 Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected … Continue reading Ad spend projected to grow 5.9% in 2023
Publisher Settings For Google AdSense Data Protection Law Coming In January 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, November 17, 2022 California, Colorado, Connecticut, Virginia, and Utah will take on new data protection laws in 2023. The laws apply to the collection and processing of personal information. Whether this is based on the Internet Protocol … Continue reading Publisher Settings For Google AdSense Data Protection Law Coming In January 2023
Working on your 2023 strategies? Here’s a look at what to think about when planning for the coming year. Ryan Phelan on November 14, 2022 Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments … Continue reading What marketers need to know to prepare for 2023
