Tag Archives: 2023

Salesforce spring 2023 release: The business executive’s guide, part 2

A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers.  In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2

HubSpot’s February 2023 releases: The manager’s guide

The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more. Jen Bergren on March 27, 2023 Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases.  HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to … Continue reading HubSpot’s February 2023 releases: The manager’s guide

Equal Pay Day: These are the best companies for pay equity disclosures in 2023

  By Michael Grothaus March 14, 2023 Today is Equal Pay Day. Its date differs every year and is dependent upon how far into the new year women must keep working just to earn what their male counterparts earned in the previous calendar year, according to the National Committee on Pay Equity.   With that … Continue reading Equal Pay Day: These are the best companies for pay equity disclosures in 2023

Navigating the B2B Marketing Landscape: Expert Predictions for 2023

Navigating the B2B Marketing Landscape: Expert Predictions for 2023 Vivek Goel / 09 Mar 2023   Personalized, reliable content continues to be the king according to the fundamental B2B marketing principles of recent years. Still, there are now more ways than ever to achieve that objective in the eyes of your audience. Here are the … Continue reading Navigating the B2B Marketing Landscape: Expert Predictions for 2023

Salesforce spring 2023 release: The business executive’s guide, part 1

The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance. Joe Anzalone on March 8, 2023 The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates.  Part 1 covers commerce … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 1

International Women’s Day 2023 and the martech community

Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women. Constantine von Hoffman on March 8, 2023 Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community.  “IWD 2023 is a great … Continue reading International Women’s Day 2023 and the martech community

VCs explain why the health and wellness landscape could see more M&A activity in 2023

  By Jessica Bursztynsky March 05, 2023   The pandemic broadly accelerated innovation and interest when it came to the health and wellness sector. Suddenly, consumers were more interested than ever in gaining more insight into their bodies and minds, and investors tapped in to that growth. As a result, funding soared and companies flourished. … Continue reading VCs explain why the health and wellness landscape could see more M&A activity in 2023