The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast. Chris Wood on January 23, 2024 A multi-year martech boom is underway. Global martech spend is projected to surpass $ 215 billion annually by 2027, up from $ 131 billion in … Continue reading Martech set to exceed $215 billion by 2027
Tag Archives: 2027
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls by Karlene Lukovitz @KLmarketdaily, July 15, 2022 Despite slowing growth for leading subscription video-on-demand (SVOD) services in North America in particular, these subs grew by 17.7% to 1.34 billion on a global basis in 2021, according to a report from … Continue reading Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
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