Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues.. Constantine von Hoffman on November 28, 2022 Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal … Continue reading Yahoo and Taboola sign “30-year” exclusive ad agreement
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Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder
Yahoo Becomes Taboola’s Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement by Laurie Sullivan @lauriesullivan, November 28, 2022 Yahoo, an internet pioneer, and Taboola, a recommendations engine, have announced a 30-year exclusive partnership that will create what the companies call a “contextual data powerhouse,” which will be important as the advertising industry retires browser cookies. The … Continue reading Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder
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