by Laurie Sullivan, Staff Writer @lauriesullivan, August 1, 2016, 12:54 PM It seems shocking, but 48% of companies and 46% of agencies participating in a study from Econsultancy, in partnership with Adobe Marketing Cloud released Friday, still don’t have a mobile advertising and marketing strategy. Some 32% of companies and 43% of agencies say they have … Continue reading Nearly Half Of Brands, Agencies Still Don’t Have A Mobile Strategy
by Zach Morrison, , Op-Ed Contributor, (June 01, 2016) Cory Treffiletti, vice president of marketing at Oracle Data Cloud, recently headlined his weekly column “Is Search Dead?” While he admits that “realistically, the answer is no,” he says: “I hear fewer and fewer brands talking about search in a way that signals a focus on innovation or … Continue reading Search Isn’t Dead — It’s Transforming
by Pam Danziger, , Op-Ed Contributor, May 24, 2016 Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google. In preparing my remarks, I pondered why in 2016 we needed a marketing to women conference at all? Why wasn’t it a marketing to people conference … Continue reading Marketing To Women: You Can’t Afford Not To
by Jack Loechner, , Staff Writer @mp_research, April 8, 2016 According to a Special Report from Chief Marketer, charting the B2B Millennial path to purchase and figuring out what really influences their buying decisions, Millennials are already at the B2B table. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing … Continue reading Millennials Don’t Wear Suits
