by Anton Eliasson Follow @antoneliassonAugust 20, 2016 As a marketer, you probably A/B test most things. The color of your buttons, call to actions, Facebook ads, your socks, your cereal… you get it. One of the golden rules of marketers today is to A/B test everything. You wouldn’t run a multi-thousand dollar online campaign without … Continue reading How This Business Decreased Their CPI With 450% →