Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv. Chris Wood on August 8, 2023 Media buyers don’t know much about bid shading and it’s costing them $ 6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. … Continue reading Bid shading costing advertisers $6.6 billion yearly →