Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success. Gene De Libero on August 8, 2024 CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI … Continue reading How to leverage the 80/20 rule for martech efficiency and ROI
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
Brian Basilico — May 3, 2019 Follow @bbasilico — May 3, 2019 There was this movie that I remember from the year I graduated high school. I mean, there were a lot of movies that year, but this one kind of stuck out. Now, I’m not going to tell you the year (but you can … Continue reading How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!
Zach Heller — July 29, 2018 Follow @zheller — July 29, 2018 There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take … Continue reading The 80/20 Rule for Email Marketers
