There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions. Lewis Gersh on November 15, 2019 Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent … Continue reading Don’t abandon traditional in-home advertising channels, they still work
Tag Archives: Abandon
How to Convert Customers who Abandon Their Shopping Cart
Thomas Griffin — May 8, 2019 Follow @jthomasgriffin — May 8, 2019 Cart abandonment is one of the most challenging aspects to tackle when you operate an eCommerce storefront. The truth is, we have all likely abandoned an online cart at one point or another. Several things may come up that prevent us from completing … Continue reading How to Convert Customers who Abandon Their Shopping Cart
Why Your Organization Shouldn’t Abandon Virtual Teams
Rick Lepsinger — October 18, 2017 Follow @onpoint_llc — October 18, 2017 geralt / Pixabay A common misconception about the virtual workplace is that the drawbacks outweigh the benefits. However, the benefits that stem from providing employers remote work opportunities include reduced employee absences, increased productivity and employee morale, a greater talent pool for hiring … Continue reading Why Your Organization Shouldn’t Abandon Virtual Teams
Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
by Laurie Sullivan@lauriesullivan, September 9, 2016 The average load time for mobile sites is 19 seconds when running on 3G connections, which Google says is “about as long as it takes to sing the entire alphabet song.” Some 77% of mobile sites take longer than 10 seconds to load when running on 3G networks. On 4G … Continue reading Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
How Long Before Brands Completely Abandon Twitter?
by Arik HansonAugust 23, 2016 Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. Brands have long (well, as least for the last … Continue reading How Long Before Brands Completely Abandon Twitter?
Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship?
by Alexandra Morbitzer June 29, 2016June 29, 2016 Since the dawn of the internet, shopping has gone viral. Literally. Whether it’s the never-ending stream of coupons arriving in our email inboxes, pop up ads taking starring roles in our social media timelines, or phrases like “flash sale” and “discount code” coming up first in search … Continue reading Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship?
Time to Abandon Spray-and-Pray Lead Generation
by Paul Gillin February 12, 2016February 12, 2016 A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the … Continue reading Time to Abandon Spray-and-Pray Lead Generation
The Marketing Strategy Lazy Digital Marketers Abandon Completely
Tara CoomansSeptember 2, 2015 Lazy marketers are everywhere.Some lazy marketers are smart, some are not.Some understand strategy, some do not.But they all have one thing in common: for lazy marketers, it’s all about the short cut. Hey, I’m all for time savers, working smart not harder, but let’s face it, when it comes to your … Continue reading The Marketing Strategy Lazy Digital Marketers Abandon Completely
6 Outdated Web Design Trends That You Need to Abandon
Brittney ErvinJune 11, 2015 Is Your Website Aging Badly? There are a few things that can put the brakes on a solid prospect’s relationship with your brand, and a bad website is among the quickest. The majority of customers who visit your website will spend less than 15 seconds on the home page before clicking … Continue reading 6 Outdated Web Design Trends That You Need to Abandon
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