Tag Archives: A/B/n

A/B/n and MVT Testing: Business Benefits, Similarities and Differences

A/B/n and MVT Testing: Business Benefits, Similarities and Differences Polina Zakaryan / 14 Feb 2022 Your landing page does not work well; email newsletters and push notifications are ineffective. What is the cause of it? What should be changed to improve efficiency? Even the most experienced marketer will not answer this question with 100% … Continue reading A/B/n and MVT Testing: Business Benefits, Similarities and Differences →

When to Run Bandit Tests Instead of A/B/n Tests

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Alex BirkettSeptember 14, 2015 When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of … Continue reading When to Run Bandit Tests Instead of A/B/n Tests →

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