Laurie Sullivan @lauriesullivan, (June 27, 2015) With billions of pieces of data collected daily from searches on its site, About.com has launched a data-backed content creation lab it calls IDEA Studio, supported by more than a dozen creative team members and several data PhDs. The group will take on advertising conglomerates like WPP, which recently … Continue reading About.com Opens Data-Rich Content Creation Idea Studio
About.com began operating under a new brand identity and site redesign Tuesday, purging the misplaced photos, awkward navigation and ads that interrupt text. The site offers a new suite of native advertising and content marketing options for marketers segmented by channels to help searchers discover what they need. The site’s redesign — the first one … Continue reading About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
