By Tim Ringel January 19, 2024 Allow me to say this as clearly as possible:  There’s no longer an above-the-line or below-the-line in marketing and advertising.  The accountability lines between above-the-line marketing (actions that focus on awareness-building, sentiment, and recall), and below-the-line marketing (directed at activities like promotions, couponing, and direct response), are merging.  … Continue reading Why above-the-line marketing isn’t above accountability →