Tag Archives: Accelerate

D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect

D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect by Dave Morgan , Featured Contributor, November 15, 2018 Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has … Continue reading D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect

Rent, buy or train? How to accelerate strategic marketing operations

Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires. Debbie Qaqish on July 17, 2018   Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations … Continue reading Rent, buy or train? How to accelerate strategic marketing operations

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017   A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

How to Accelerate Online Growth with These Simple Event Tactics

Alex Plotnikov — February 17, 2017 — February 17, 2017 Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring tons of potential clients and partners together. There are dozens of major ecommerce conferences, like eTail or the Imagine Conference. You also have hundreds of … Continue reading How to Accelerate Online Growth with These Simple Event Tactics

Rut Resolution: 8 Great Ways to Foil Small Business Stagnation to Accelerate Growth

Merilee Kern — December 22, 2016 Follow @LuxeListEditor— December 22, 2016 Courtesy Becky Davis A U.S. Bureau of Labor Statistics report revealed nearly half of all small businesses fail within the first four years of their existence. While there are many proven causes, including owner incompetence, inexperience, fraud and neglect, one killer culprit often flies … Continue reading Rut Resolution: 8 Great Ways to Foil Small Business Stagnation to Accelerate Growth