Tag Archives: Accelerator

Lotame launches first-party data accelerator

Data Platforms

Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space. Kim Davis on January 23, 2023 Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the … Continue reading Lotame launches first-party data accelerator →

TikTok, American Express Launch Small Business Accelerator Program

TikTok Marketing

TikTok, American Express Launch Small Business Accelerator Program by Colin Kirkland , November 15, 2022 In preparation for Small Business Saturday (Nov. 26), TikTok is launching a new accelerator program in partnership with American Express. #ShopSmall will provide small businesses with platform insights, guidance, and ad credit for eligible brands. American Expresses founded Small Business … Continue reading TikTok, American Express Launch Small Business Accelerator Program →

Attribution Accelerator Day 4: Recency, Creative Take Center Stage

Marketing Attribution

Attribution Accelerator Day 4: Recency, Creative Take Center Stage by Tony Jarvis , Op-Ed Contributor, November 19, 2021 The Advertising Research Foundation’s (ARF) and Sequent Partners’ four-day “Attribution & Analytics Accelerator” conference wrapped up Thursday reminding attendees about three important principles: The relative importance of creative versus media.  The need for media agencies to embrace … Continue reading Attribution Accelerator Day 4: Recency, Creative Take Center Stage →

5 Questions to Consider Before Joining a Business Accelerator

Effective Hiring

by Andrew Raso May 24, 2016 Follow @marketinggurus3May 24, 2016 Years ago, starting a new business was a do-it-yourself exploration of the unknown. It was a process of experimenting and wandering toward success, rather than following any particular set of guidelines. Development was a trial-and-error process. Professional help and mentoring were hard to find – … Continue reading 5 Questions to Consider Before Joining a Business Accelerator →

Diversify Your Line: How a Sustainable Product Accelerator Program Helps Online Merchants Scale Smart

Product Management

Megan ConleyJuly 22, 2015 When it comes to starting any business, crafting a successful business plan is often the first step –– one which causes many to reconsider, or worse, quit. This is especially true for those looking to launch sustainable product lines, a business model that typically charges higher prices in return for offering … Continue reading Diversify Your Line: How a Sustainable Product Accelerator Program Helps Online Merchants Scale Smart →

Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network

B2B, LinkedIn

Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network →

LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform

Ad Campaigns

Since acquiring Bizo last August, LinkedIn has now integrated Bizo’s lead gen tools to expand its Marketing Solutions portfolio. Amy Gesenhues on February 19, 2015 LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing solutions. The site has added a new B2B “Lead Accelerator” tool, … Continue reading LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform →

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