And 48% of orgs are using it in marketing, according to a new Gartner study. Chris Wood on July 21, 2023 While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than … Continue reading Marketing leads other sectors in generative AI acceptance
Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool by Karlene Lukovitz @KLmarketdaily, (July 29, 2022) While mobile gamers’ acceptance of ads has improved somewhat, they are widely opposed to tracking by app publishers that monetize games with ads. Those are the big takeaways from the 2022 edition of the Gaming Spotlight … Continue reading Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool
David DeCorte January 10, 2022 The words we used to describe something tend to reflect the way we think about the subject. For example, let’s say I’m walking down the street, and I see a rock lying on the sidewalk. If I describe that rock as a “loose chunk of gravel,” what image comes to … Continue reading What Slow Acceptance of Changing Terminology Suggests About Merchants’ Risk Management Response
Albert Costill — February 3, 2020 For decades the only way to pay for goods or services was by cash, check, and eventually credit cards. More recently, other forms of payment like cryptocurrencies and digital wallets have entered the picture. But, those haven’t captured the attention that electronic checks have. Now’s the time to consider … Continue reading How Adding eCheck Acceptance Grows Revenues
Richard Calvert — January 16, 2020 I love negative space. Designers everywhere know about the hidden images within the Toblerone and FedEx logos that unlock the subliminal power of the brand’s purpose. Less well known are the logos of The Food Writers Guild, Spartan golf clubs and ED (Elettro Domestici). Look them up, discover the … Continue reading Why Business Growth Relies on the Acceptance of Negative Space
Sandra Wrobel-Konior — February 21, 2017 Follow @sandricz— February 21, 2017 Global adoption creates opportunities for businesses that include reaching new customers and increasing brand visibility. With that said, you should consider selling your products or services cross-border. But, you also want to make sure your customers need it. The most favored online retail markets … Continue reading Multi-Currency Acceptance: Why It Can Skyrocket Your Business?
Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
