Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018 Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?
Patrick Antinozzi — March 24, 2018 Follow @pattitudez— March 24, 2018 Remember when Facebook was exclusive to college campuses? It’s hard to picture, right? It seems like millennia ago. Now, with over 2.2 billion users worldwide, Facebook is as ubiquitous as your morning coffee. Add in Instagram, Snapchat, Twitter, and YouTube, and you start to … Continue reading 4 TED Talks That Will Make You Delete Your Social Media Accounts
Dhariana Lozano — December 11, 2017 Follow @DhariLo — December 11, 2017 There are so many successful accounts on Instagram – but what can we attribute to their success? Over the past 7 years I’ve worked with many different businesses (including my own personal brand) to grow Instagram followings and increase engagement. This week we’ll … Continue reading 8 Things You Can Learn From The Best Instagram Accounts
Albizu Garcia — October 10, 2017 Follow @gainapp — October 10, 2017 StockSnap / Pixabay According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their … Continue reading How to Manage Multiple Instagram Accounts as a Team
Janet Church — October 6, 2017 Follow @JanetChurch — October 6, 2017 StartupStockPhotos / Pixabay To monitor, or not to monitor? It is widely accepted by corporate social media and risk managers that major brand damage can occur via a social channel, but real harm can also come from employees’ social media accounts. For regulated … Continue reading Why Monitoring Employee Social Media Accounts Protects Your Brand
Dave Rocco — October 3, 2017 — October 3, 2017 A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end of the day … the time when you’re really tired and only thinking about going to bed. One night the instructor, … Continue reading How to Win New PPC Accounts: 5 Approaches for Agencies
Amanda Abella — September 6, 2017 — September 6, 2017 PublicDomainPictures / Pixabay One of your duties as a small business owner is to make sure you’re getting paid. While it’s not the most glamorous task, it is one of the most important. That’s why it’s imperative that business owners become accustomed to keeping an … Continue reading 3 Ways to Stay on Top of Accounts Receivables
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Matt Umbro on August 7, 2017 One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple … Continue reading How to effectively segment accounts with multiple locations
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. Anna Shirley on May 5, 2017 Imagine this: you’re happily working away in your busy … Continue reading 5 steps to success for low-conversion-volume accounts in AdWords
Julie Weill Persofsky — March 30, 2017 — March 30, 2017 If you’re in business today with a recurring revenue model, of the biggest questions you must ask is “where are the gaps in my revenue engine?” You may also be seeing an all-too-common trend: customer churn and/or a slowing trajectory of revenue growth. I … Continue reading Rules for Increasing Retention and Creating Growth Within Existing Accounts
