Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
by Ashwini Pai May 24, 2016May 24, 2016 Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think on your … Continue reading Challenges of Managing Multiple Social Media Accounts – And How to Overcome Them
by Carl Lewis April 25, 2016April 25, 2016 A good pay-per-click campaign needs to come out of the gate running. There is a lot of competition for keywords and phrases, so this post will give you three easy steps to follow to ensure that help you now – and in future marketing campaigns. Negative Keywords … Continue reading New PPC Accounts: How to Get the Ball Rolling
by Dionte Pounds January 15, 2016January 15, 2016 At some point, an SEM account manager will have to restructure part of or all of a search account. There are several reasons why this sometimes frustrating and exhausting exercise must be completed. Most commonly, it’s related to subpar account performance and the metrics that suffer as … Continue reading 3 Simple Tips for Restructuring SEM Accounts
Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords. Russell Savage on November 20, 2015 I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword Hoarding, I’m not alone. What … Continue reading Keep Your Accounts Clutter-Free With This AdWords Script
by Arik Hanson November 9, 2015November 9, 2015 Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the requisite Twitter lists. Researched them inside and out. And started “engaging” (i.e., monitoring and looking … Continue reading Engaging Media on Twitter: Through Personal or Corporate Accounts?
Dorien Morin-van DamOctober 27, 2015 Need Social Media Tools? Start Here! My good friend and colleague, Ian Anderson Grey, wrote an awesome article in cooperation with G2Crowd. G2Crowd ‘analyzed hundreds of detailed reviews from users of the top Social Media Management software’ and then created this awesome infographic about it. Ian then explained in plain … Continue reading 4 Seriously Superior Social Media Tools to Manage Your Accounts
Personal Branding BlogOctober 15, 2015 As a freelancer, you are the CEO, sales department, desk jockey, and accountant all in one — but often, that last role falls to the wayside. Keeping track of your income and expenses is rough when you are already balancing so many other responsibilities to make your self-employed lifestyle work. … Continue reading Freelancers and Business Accounts: A Love Story
Al GomezSeptember 21, 2015 Are you annoyed also of fake followers? Although there are lots of articles about getting rid of these accounts but it still exists. And we all know that they have various reasons but still it keeps clogging our social media account especially on our Twitter account. This post was actually created … Continue reading Be Twitter Vigilant – Help Twitter Get Rid of Fake Accounts
By Danny Hall September 14th, 2015 If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This is why so many small businesses declare that AdWords cannot … Continue reading 7 Top Tips For Measuring Your PPC Accounts
