AI-Infused Search Challenges Accuracy, Trust, Page Load Times by Laurie Sullivan , Staff Writer @lauriesullivan, June 25, 2024 Forty-eight percent of people who have used artificial intelligence (AI) in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday. Of … Continue reading AI-Infused Search Challenges Accuracy, Trust, Page Load Times
AI diagnoses autism in young children with 98.5% accuracy Maxwell William / Last Updated: Nov 21, 2023 A groundbreaking AI system, which can diagnose autism in children between 24 and 48 months with a remarkable 98.5% accuracy rate, could revolutionize early autism detection, according to a report by New Medical. Researchers recently presented this … Continue reading AI diagnoses autism in young children with 98.5% accuracy
Marketers can now redact client-side text and exclude Google data signals from reports and explorations. Nicola Agius on October 6, 2023 Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data … Continue reading New GA4 features improve security and report accuracy
OpenAI Text Classifier Shuttered Based On Low Accuracy Rate by Laurie Sullivan @lauriesullivan, July 26, 2023 OpenAI as trained a classifier to distinguish between text written by a human and text written by artificial intelligence (AI). The company introduced the AI Text Classifier in late January, but this one failed to do its job. Apparently, … Continue reading OpenAI Text Classifier Shuttered Based On Low Accuracy Rate
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work. Alan K’necht on March 17, 2023 There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who … Continue reading Accuracy in digital analytics: What marketers need to know
Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising by Laurie Sullivan @lauriesullivan, August 26, 2020 Emodo, an Ericsson company focused on data activation and monetization, has partnered with U.K.-based CKDelta, a member of CK Hutchison Holdings, to help improve the accuracy of data in the advertising industry. “The partners will focus on … Continue reading Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns. Amy King on January 31, 2018 Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, … Continue reading How location data accuracy leads to stronger personalization
Ben Mulholland — February 1, 2017 — February 1, 2017 We need to find email addresses for the launch in 2 weeks – about 400 should do. Damn… Nobody likes to hear that the next week of their time will be spent researching, selecting, and verifying hundreds of email addresses. It’s boring enough to make … Continue reading How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested
by Bob Apollo Follow @bobapolloAugust 13, 2016 How can B2B salespeople (and the sales organisations they work for) identify and engage the prospects that are most likely to buy from them? In even the most successful B2B sales organisations there is always a significant fall-off between the number of qualified sales opportunities that enter the … Continue reading Weeding Out Weak Opportunities (and Improving Sales Forecast Accuracy)
