By Ian Anderson, Gizem Ceylan, and Wendy Wood—The Conversation August 01, 2023 Is social media designed to reward people for acting badly? The answer is clearly yes, given that the reward structure on social media platforms relies on popularity, as indicated by the number of responses—likes and comments—a post receives from other users. Black-box algorithms then further … Continue reading How to reward social media users for sharing accurate information
Consumers Struggle To Find Accurate Information From Brands Online by Laurie Sullivan , Staff Writer @lauriesullivan, February 3, 2023 Data shows that failing to provide helpful online answers to customer questions could lead to a loss of business, with 47% in a Yext survey saying they were unable to make an online purchase because the website’s … Continue reading Consumers Struggle To Find Accurate Information From Brands Online
Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug: The email address is the foundational piece of self-reported data. That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
Alejandra Zilak July 21, 2021 If you own a business, you’re well aware of the value of having a good email list. It lets you connect with potential and existing customers, and it can help you drive a significant amount of traffic to your website. It also allows you to market to individuals who have … Continue reading 10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data
Paula Chiocchi April 6, 2021 Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order. Most of us agree that having fresh, accurate data is essential to fuel effective digital marketing—but it’s easier said than done. Maintaining a clean and accurate database is challenging. To … Continue reading Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom
Julia Wester — January 16, 2020 The most important question to stakeholders is often “When can it be done?” There is a lot that goes into answering that seemingly simple question. What is involved in the work? What else are we doing? What risks are there? The questions go on and on. Traditional estimation processes … Continue reading Create Faster and More Accurate Forecasts Using Probabilities
Colum Donahue — October 2, 2019 Why does spend management take up so much time? In theory, a process that’s important to such a wide variety of businesses should have been perfected long ago. Instead, it is often an inefficient and unreliable use of company time. This task takes up so much time that it … Continue reading Accurate Spend Management Goes Beyond Reconciling Invoices
William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
Mike Kappel — August 15, 2018 Follow @PatriotSoftware — August 15, 2018 Meditations / Pixabay Payroll can be confusing and laborious. Because of that, payroll errors can easily spring up. They can creep into your payroll process with little notice. Payroll involves employees’ wages, governments’ taxes, and employment laws. You must keep an accurate payroll; … Continue reading 5 Tips for Running an Accurate Payroll
Chris Zawisza — May 14, 2017 — May 14, 2017 There has never been a time in history when sales and marketing were so data-driven. While in the past salesmen used to show off their Rolodex as a visual representation of the relationships they had built, sales teams are now looking outside their own networks … Continue reading Why Is It Crucial to Have Accurate Prospect Data
