David Arnold — February 7, 2017 — February 7, 2017 If you already use revenue forecasting, it is clear that there are a lot of factors that need to be considered. From accounting for different client requirements to adjusting for team size, there are a lot of areas that can make or break your revenue … Continue reading Why Revenue Forecasting Makes Your Project Budget More Accurate
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. Dianna Huff on December 20, 2016 “Our traffic is going down,” said a client in a recent email. Attached to the … Continue reading Small business owners: 3 steps to creating accurate Google Analytics reports
by Aaron Baar, Staff Writer, June 21, 2016 In a world as specific as search marketing, a search’s value is worth nothing if the information isn’t trustworthy. But sometimes even the most basic information (business name, address, hours) can be frustratingly inaccurate. And when that happens, it can work against your best efforts to get … Continue reading Search Marketing Trust Is Built On Accurate Information
by Graham Jones February 13, 2016 Follow @grahamjonesFebruary 13, 2016 Almost everywhere you look for business advice these days you will find people telling you that you need to demonstrate you are an expert. However, new research suggests that it is better to focus on being more accurate on your website, with expertise being much … Continue reading Why You Need To Be More Accurate on Your Website
by Megan Tonzi November 28, 2015November 28, 2015 Are your reps improving their data and conversions? According to Dun & Bradstreet’s State of B2B Marketing Data 2015, 54% of the 223M+ data records that were analyzed did not include a phone number. Organizations that are lacking a complete and consistent view of their prospects run … Continue reading Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]
Andrew NguyenAugust 1, 2015 Marketers get online conversion data from every advertising platform they use. This creates a need for a third party platform to help marketers measure online conversion data coming from multiple platforms. Without the ability to distinguish which prospects converted, and when the conversion happened, marketers can’t see what’s happening in their … Continue reading How Demand Generation Marketers Get The Most Accurate Online Conversion Data
Mari KaneApril 24, 2015 To blog a conference, you provide information with a sense of immediacy that is a welcome departure from the typical post. Who doesn’t like to read the latest words of wisdom spoken by industry influencers? Conferences and Meetup are not only great places to acquire information of interest to your readers, … Continue reading 12 Tips To Blog A Conference The Fun And Accurate Way
Location more available but less accurate because of programmatic dilution. Greg Sterling on February 16, 2015 Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is … Continue reading Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
By Frank Donny, Published November 6, 2014 So why do sales people spend twice the amount of time on forecasting than they should? As a sales manager or a sales rep, one of your most important resources is time. For every minute you spend on non-selling activity, you are spending less time on selling and … Continue reading How To Build An Accurate Sales Forecast In 5 Minutes Or Less.
By Frank Donny, Published October 16, 2014 Accurate sales forecasting requires technology, process, and accountable people. The technology has to very easy to use. The process needs to be embedded in the technology. The people all have to use the technology to ensure they follow the process. If any one of these pieces is missing, … Continue reading The 4 Rights To Accurate Sales Forecasting
