Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets. Sue Wolski on October 17, 2024 Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational … Continue reading How to achieve operational maturity in marketing with a multishoring talent approach
September 06, 2024 The growing movement to help workers achieve digital balance More companies are encouraging their employees to achieve better digital balance, empowering them to disconnect after work hours. BY Henry Chandonnet If Carly Taylor was going back to in-person work, she had some ground rules. There would be no more after-work responses to her … Continue reading The growing movement to help workers achieve digital balance
Integrate AI into your marketing strategy with these practical, incremental steps that drive real results. Jim Ewel on August 22, 2024 Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based … Continue reading 4 ways to achieve early wins with AI in marketing
Shift your perspective on marketing success. Learn how prioritizing your marketing team’s development leads to sustainable growth. Tim Parkin on August 31, 2023 Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. … Continue reading The surprising truth about how to achieve your marketing goals
Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand. Hugo Loriot on October 18, 2022 With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance … Continue reading Going beyond cookie consent: 3 strategies to achieve data compliance
Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation by Laurie Sullivan @lauriesullivan, February 18, 2022 As consumers shift to buying more groceries online, the Kraft Heinz Company has entered into a multiyear partnership with Google to better understand its customers, and build the products and experiences they want. The partnership relies heavily on … Continue reading Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
How To Achieve Loyalty-Driven Bottom Lines by Jennifer Stoll , (February 19, 2022) As we continue into what can only be described as a retention marketing boom – a time when virtually all businesses are trying to retain customers at lightning speeds while facing staffing shortages and other pandemic-related challenges — brands must place emphasis … Continue reading How To Achieve Loyalty-Driven Bottom Lines
Michelle Palacios December 31, 2021 It’s so easy to get sucked into the day-to-day tasks of running a business and completely lose sight of your big picture goals but it doesn’t have to be that way. This year give yourself the gift of clarity with a simple 4 step system to set and achieve your … Continue reading 4 Steps to Set Business Goals You’ll Actually Achieve in 2022
Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect
Diane H. Wong July 6, 2021 Creating a web application is challenging enough, but the make-or-break hurdle is gaining an audience for it. How does a startup with very little money draw in an inundated and skeptical audience to use its service? The shift from agile, responsive technology delivery to a marketing promotional machine can … Continue reading Marketing a Web Startup: How to Use Technology to Achieve Escape Velocity
