Tag Archives: acquired

Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars

Economy Trends

August 05, 2024 Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars The potential purchase would give Kellanova a valuation close to $30 billion, making it one of the biggest-ever deals in the snacking industry. BY Grace Snelling One of the biggest deals in the history of the … Continue reading Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars →

Uberflip acquired by PathFactory

Mergers and Acquisitions

Content experience platform Uberflip becomes part of PathFactory’s B2B content offering. Kim Davis on July 15, 2024   PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded … Continue reading Uberflip acquired by PathFactory →

Drift acquired by sales engagement platform Salesloft

Sales Platforms

Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft. Kim Davis on February 13, 2024 Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B … Continue reading Drift acquired by sales engagement platform Salesloft →

Figma’s future is about far more than design—or getting acquired

Mergers and Acquisitions

  By Harry McCracken November 01, 2023 On September 15, 2022, Adobe made an announcement that took the tech world’s breath away, yet somehow had a whiff of inevitability to it. The software behemoth, long known for its acquisitiveness, had agreed to buy Figma, the wildly popular web-based platform for interface design, for $20 billion. … Continue reading Figma’s future is about far more than design—or getting acquired →

Target acquired: How to define and use your ideal target market

Acquisition Guide

Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Jacob Baadsgaard on September 14, 2018   Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget … Continue reading Target acquired: How to define and use your ideal target market →

Want to Get Acquired? Start with a “Dream 100 Acquirer” List!

Acquisition Guide

Karl Sakas — March 29, 2017 Follow @KarlSakas— March 29, 2017 Want to get acquired in the future? Build a “Dream 100 acquirer” list and start building relationships now. I’m helping a client prepare to sell his agency in 4-5 years. He asked, “What is the process to find the ideal acquirer?” For finding acquirers, … Continue reading Want to Get Acquired? Start with a “Dream 100 Acquirer” List! →

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