Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI. William Terdoslavich on March 4, 2022 There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure … Continue reading How much does acquiring a customer cost?
Tag Archives: Acquiring
Technology Warning Signs When Acquiring a New Business
by Kyle Cebull July 4, 2016 Follow @kylecebullJuly 4, 2016 In some instances, business mergers and acquisitions can be a bit of a shell game. They highlight the positives onto a paper package and downplay the negatives, burying their biggest weaknesses and flaws under numbers and paperwork. It’s not so much that they’re trying to … Continue reading Technology Warning Signs When Acquiring a New Business
How To Get A Big Shark Interested In Acquiring Your Small Fry Business
by Clinton Lee April 12, 2016 Follow @theEXITfirmApril 12, 2016 Have you had a larger competitor, private equity firm or other investor make an approach to acquire your business? Have you considered why not? Investors are sitting on large volumes of capital that they need to put to work and opportunities for a decent return … Continue reading How To Get A Big Shark Interested In Acquiring Your Small Fry Business
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