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Apple, Google Face Challenges Across EU by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2025 The European Commission in recent months seems to have pursued more aggressive regulations toward U.S.-based big tech firms in the ad industry, more so than in the past. For the most part, big tech companies have become more confident in challenging … Continue reading Apple, Google Face Challenges Across EU
Advertisers, Creators Raise Performance Across YouTube, Reddit by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2024 Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some … Continue reading Advertisers, Creators Raise Performance Across YouTube, Reddit
Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI. Michele Morelli on October 16, 2024 As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most … Continue reading How AI and ML bridge the attribution disconnect across marketing channels
Sailing Across Holiday Shopping Channels by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2024 California has an abundance of stores that buy back their clothing — namely Eileen Fisher, and Canada Goose. Others resell high-end clothing such as The Real Real. Last week, California Governor Gavin Newsom signed legislation requiring apparel companies to accept unwanted … Continue reading Sailing Across Holiday Shopping Channels
July 15, 2024 92 Walmart locations across 4 states are getting their own pizza place The deal with Mr Gatti’s Pizza chain comes as Walmart has pushed to get more shoppers in stores with new grocery offerings. BY Sarah Bregel Customers head to Walmart because they can get everything from lawn chairs to school supplies to … Continue reading 92 Walmart locations across 4 states are getting their own pizza place
May 21, 2024 This landmark AI legislation will have a ripple effect across the globe The European Union’s AI Act, the first of its kind, will set the global standard for safeguards on artificial intelligence. BY Reuters Europe’s landmark rules on artificial intelligence will enter into force next month after EU countries endorsed on Tuesday a … Continue reading This landmark AI legislation will have a ripple effect across the globe
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers. Stephanie Trovato on April 16, 2024 With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward … Continue reading How to optimize your content strategy across the customer journey
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform
Meta makes AI-generated labels a standard across Facebook, Instagram and Threads Brian-Damien Morgan Features Writer Meta has announced that across its social media platforms artificial intelligence (AI) generated images must be labeled going forward. The labeling system that will be titled “Imagined with AI” seeks to help users navigate the images that are created using … Continue reading Meta makes AI-generated labels a standard across Facebook, Instagram and Threads
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition
