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Collaboration across people, processes, data and platforms: Successful customer journey operations

Customer Journey

The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations →

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels

Marketing Statistics

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday.   But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels →

Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web

Partnerships

Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web by Laurie Sullivan  @lauriesullivan, February 28, 2023 Retail has become one of the fastest-growing ad media in the United States, but has traditionally lagged in technology enhancements and innovation.  Sam’s Club on Tuesday released a real-time display advertising service … Continue reading Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web →

T-Mobile outage affected thousands of users across the US

Mobile Network

T-Mobile data breach compromised 37 million customers’ data Mariella Moon @mariella_moon T-Mobile has admitted that hackers were able to steal the information of around 37 million postpaid and prepaid customers in another major data breach. The carrier said in a regulatory filing that it discovered the issue on January 5th, but that it believes the … Continue reading T-Mobile outage affected thousands of users across the US →

Wall Street layoffs continue across the board. Here’s the latest

Employee Layoffs

  By Samar Marwan January 13, 2023 In the first year of the pandemic, Wall Street went on a hiring spree to staff up for the wave of companies that merged and IPOed. Now, with interest rates continuously climbing, the banks are backpedaling and scaling back their workforces. Here’s a roundup of some recently impacted companies: … Continue reading Wall Street layoffs continue across the board. Here’s the latest →

Gig workers are racking up legal victories across the world, a new report shows

Gig Economy

  By Wilfred Chan December 14, 2022 Gig companies across the globe employ a similar playbook: Use gobs of venture capital to undercut legacy firms, skirt labor law to keep costs low, then use their resulting market dominance to pass new, more favorable laws. That’s how companies such as Uber and Lyft helped pass Proposition … Continue reading Gig workers are racking up legal victories across the world, a new report shows →

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023

Advertisement Industry

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 by Laurie Sullivan  @lauriesullivan, December 13, 2022 More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to … Continue reading Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 →

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