Tag Archives: across

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

Holiday Season

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019  In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels →

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds

Data Management

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds →

You can’t advertise that: The big list of prohibited ads across social and search platforms

Advertisement Industry

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help. Amy Gesenhues on September 16, 2019 Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across … Continue reading You can’t advertise that: The big list of prohibited ads across social and search platforms →

The Importance of Being Consistent Across the Web

Branding Lessons

Jeffrey Mirro — September 5, 2019 — September 5, 2019 Standing out in the search engine rankings can be extremely difficult these days especially if you are in a competitive niche. This is why it’s imperative for you to focus on using effective virtual marketing techniques that center around local search engine optimization (SEO). Local … Continue reading The Importance of Being Consistent Across the Web →

How to Improve Application Management Across Distributed Environments

Business Software

Gabe Honesto — April 24, 2019 — April 24, 2019 As digital transformation persists, enterprises have been more frequently purchasing software as a service (SaaS) based applications that are consumed, but not installed. With the use of these applications come unique challenges, such as tracking consumption in relation to licenses, that you must be prepared … Continue reading How to Improve Application Management Across Distributed Environments →

Kargo Guarantees Programmatic Impressions Across Multiple Publishers

Publishers Guide

Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan  @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns.  Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers →

Activating B2B influencers across earned, owned, shared & paid media

B2B Leads Generation

There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018   Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media →

Message Volume Trends Across Private and Public Channels – Part I

Marketing Automation

Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I →

Tom Kuntz’s Bacardi Summer Ad Dances Across Digital

Advertisement Industry

Tom Kuntz’s Bacardi Summer Ad Dances Across Digital by Laurie Sullivan  @lauriesullivan, May 14, 2018 Bacardi will release a dance-themed advertising campaign across search, social, out-of-home and video sites this summer, where images tell the story from the waist down. The brand deliberately chose not to show any faces because faces are usually what marketers … Continue reading Tom Kuntz’s Bacardi Summer Ad Dances Across Digital →

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