Tag Archives: across

Infusion Of Data Into Experiences Across Screens, Whew!

Data Analytics

Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew! →

3 Ways To Maximize Data And Increase Engagement Across Email Communications

Data Driven Techniques

Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement. Paul Ford on July 16, 2015 With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with their users. Knowing how to best communicate and … Continue reading 3 Ways To Maximize Data And Increase Engagement Across Email Communications →

AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web

Ad Campaigns

Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015  As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. … Continue reading AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web →

AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens

Ad Campaigns

Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015  After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens →

Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory

Yahoo

Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties. Ginny Marvin on March 18, 2015 Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising … Continue reading Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory →

Understanding User Intent Differences Across Devices To Supercharge Your Marketing

Marketing Guide

With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers. Soo Jin Oh on February 26, 2015 Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in … Continue reading Understanding User Intent Differences Across Devices To Supercharge Your Marketing →

How To Scale Your Content Across Regions – Lessons From “Global Content Marketing”

Search Engine Optimization

By Rachel Foster, Published November 10, 2014 Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, … Continue reading How To Scale Your Content Across Regions – Lessons From “Global Content Marketing” →

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