July 14, 2024 Control your actions by doing this one thing in the moment We can’t control our feelings. But we can control our actions. By taking responsibility for our behavior, we can bring our attitudes and emotions into line. BY Yonason Goldson Scenario number one: You’re walking across your front lawn when you hear the clatter of … Continue reading Control your actions by doing this one thing in the moment
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
By Chris Stokel-Walker November 30, 2023 The Federal Trade Commission (FTC) has been behind some of the most eye-watering fines and censures of big tech companies in the last few years. But now arguably the biggest big tech company of them all is seeking to get its own back—by petitioning a court to declare … Continue reading Meta’s new legal strategy: calling the FTC’s actions unconstitutional
By Michael Shank June 12, 2023 Most cities that consider themselves environmental leaders have developed climate action plans that articulate how they’re reducing emissions, adapting to climate impacts, and promoting circularity and equity. That a city has a climate action plan is no longer novel. But a plan alone doesn’t move the needle on … Continue reading How San Francisco translated its 300-page climate plan into tangible actions for residents
Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that. Matt Moorut on May 24, 2023 Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying … Continue reading Email marketing is dying: 3 actions to help it survive (and thrive)
There are more machines with the potential to act as customers than humans on the planet. Here’s how to handle them. Christopher Sladdin on October 25, 2022 Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or … Continue reading 3 actions to prepare for machine customers in service organizations
AI-powered causal analytics provides an alternative to A/B testing. Chris Wood on September 13, 2022 Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI … Continue reading How to use AI to discover the causes behind customer actions
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
