Tag Archives: Activate

How B2B marketers can activate first-party data in their CDP

CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. Chris Wood on May 3, 2022 Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through … Continue reading How B2B marketers can activate first-party data in their CDP →

Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Leads Generation

Engage your prospects at their highest-intent moments. The Bot Lab on March 2, 2022 What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. No banner ads … Continue reading Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel →

Piano partners with Snowflake to activate customer data at scale

Partnerships

Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics. Kim Davis on January 21, 2022 Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the … Continue reading Piano partners with Snowflake to activate customer data at scale →

Transforming your organization to activate customer data

Business Transformation

Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve. Chris Wood on December 3, 2021 “Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Businesses that get stuck in this … Continue reading Transforming your organization to activate customer data →

Activate the 5 Pillars of Belonging at Work

Work Environment

Caitlin Nobes September 1, 2021 The past two years has brought enormous challenges and changes — new ways of working, distance from coworkers, and opportunities to find new ways to drive success. None of us were prepared for this watershed experience and HR leaders have been on the frontline of this tsunami of change. Today, … Continue reading Activate the 5 Pillars of Belonging at Work →

15 Techniques to Activate Your Affiliates

Affiliate Marketing

Johannes Rastas — November 20, 2019 Running an affiliate program for a business is a full-time effort. And if you’re planning to grow your affiliate program’s impact on your total revenue, you need to implement a scaling plan. While affiliate recruitment is the key to driving more affiliate sales, another worthwhile strategy is to activate … Continue reading 15 Techniques to Activate Your Affiliates →

How to Activate Affiliates For Independence Day

Affiliate Marketing

Robert Woo — June 11, 2019 — June 11, 2019 How to activate affiliates for Independence Day. The most American of holidays is just around the corner. No, not Amazon Prime Day, though that’s also usually in July so we can understand the confusion. It’s the 4th of July break that’s full of overeating and … Continue reading How to Activate Affiliates For Independence Day →

Activate your audience with a ‘measurement framework’

Customer Engagement

It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights. Nick Iyengar on October 10, 2016 For most retailers, simply collecting data on your sites, apps and customers … Continue reading Activate your audience with a ‘measurement framework’ →

Activate Data To Engage The Right Individual

Big Data Utilization

With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements. Jeff Hirsch on September 24, 2015 People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual level with strategies that … Continue reading Activate Data To Engage The Right Individual →