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The fintech company adopted a warehouse-first approach to drive personalization and insights across channels. Chris Wood on August 15, 2023 Financial services tech company Chime is digitally mature due to the security and regulatory compliance required in the sector. However, when looking at CDPs and other high-end solutions to boost their data capabilities, the company … Continue reading How Chime is activating data to communicate with customers
Todd Kunsman — December 17, 2019 Follow @OhSoFreshMusic As a stakeholder or leader in your company’s brand, you’ve likely experienced some level of stress about handing off part of your brand management to your employees. It’s easy to see why giving employees access to your brand on social would be scary – you never know … Continue reading Why Activating Employees On Social Media Isn’t As Scary As You Think
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels. Jim Yu on May 4, 2017 Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set … Continue reading The keys to activating content across multiple channels
by Jenni Boyd February 18, 2016February 18, 2016 Acquiring new clients is an exciting and promising step for all businesses; how can you smoothly transition them into their new relationship with your company? To create a long lasting and successful relationship with new clients, a comprehensive client activation process must be in place. What should … Continue reading 3 Crucial Steps For Activating New Clients
by Natalie Meehan November 25, 2015November 25, 2015 Over a billion dollars of VC funding has been spent on marketing analytics so far this year. With this growth, and the ever increasing portfolio of marketing analytics providers available today, comes a fresh challenge. It’s now largely the job of the CMO rather than the CIO … Continue reading Activating Over Generating: Creating an Analytics Culture
