The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers. Chris Wood on September 19, 2023 AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally … Continue reading Movable Ink introduces Universal Data Activation for cross-channel personalization
Tag Archives: Activation
Samsung launches weeklong metaverse and NFT activation
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland. Chris Wood on September 12, 2022 Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they … Continue reading Samsung launches weeklong metaverse and NFT activation
Using technology to plan an effective people-based audience activation strategy
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. Marc Rossen on April 9, 2019 As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain … Continue reading Using technology to plan an effective people-based audience activation strategy
Employee Advocacy and Executive Social Activation: Better Together
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. And, that is assuming you are able to produce enough marketing content to keep your employee … Continue reading Employee Advocacy and Executive Social Activation: Better Together
How to Avoid Orphan Video Content With Effective Market Activation
Evelyn Timson — October 17, 2017 Follow @Aspect_FandV — October 17, 2017 It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in … Continue reading How to Avoid Orphan Video Content With Effective Market Activation
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