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By Jenna Abdou March 11, 2023 When Tarika Barrett, PhD, was pivoting Girls Who Code’s (GWC) programs to online learning during the pandemic, she heard a story that became a guiding light for her team. Karina Popovich, a GWC alum, created Makers for COVID-19, a global coalition 3D printing up to 22,000 … Continue reading Girls Who Code’s CEO on the radical power of joyful activism
Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook
Neil Grasso — December 23, 2019 If you haven’t picked up on the key trend from the last post, there is a definite correlation between the level of controversy associated with an activism campaign and the interest it generates. This is not to discredit the campaigns that focused on less controversial issues – as we … Continue reading Part 3: What is Brand Activism? A Series of Successful Campaigns
Neil Grasso — December 20, 2019 In part one of this series, we introduced the concept of brand activism, and explored how successful activism can bring about multiple benefits for companies that can successfully integrate it into their marketing strategies. We learned how activism can be controversial, as well as how it can be safe … Continue reading What is Brand Activism? A Series of Successful Campaigns (Part 2)
Elizabeth Williams — August 5, 2019 Follow @bizmkter — August 5, 2019 Last time we looked at the rise of employee activism in organizations such as Wayfair, Google and Amazon. Dissatisfied with their organization’s actions, inactions or inattention, employees are more often than ever before taking their internal complaints to the streets. As many as … Continue reading Building Your Employee Activism Strategy
Elizabeth Williams — July 12, 2019 Follow @bizmkter — July 12, 2019 Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and … Continue reading Why You Need an Employee Activism Strategy
Emily Ferrall — October 5, 2017 — October 5, 2017 geralt / Pixabay In the age of social media dominance, many companies are utilizing a tactic known as purpose-driven marketing to go beyond just selling their product and help promote issues that benefit their industries as a whole. Purpose-driven marketing, to put it simply, is … Continue reading Examples of Purpose-Driven Marketing and Social Media Activism Done Right
