By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most
The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it
Helen Blake — February 28, 2019 Follow @futurecurve — February 28, 2019 Frustrated by the lack of collaboration across his management team, my client called me. He was almost desperate for suggestions that would help him in building a successful cross-functional collaborative team. This team comes together for regular management meetings and is extremely focused … Continue reading Collaboration – Human Activity or Business Tool?
Elliot Begoun — January 18, 2019 Follow @intertwinegroup — January 18, 2019 Canva.com You are part of an emerging brand and a young business. As a founder, there is no want for things to do or lack of ways to spend your time. You wear dozens of hats, from leader to accountant; salesperson to dispatcher. … Continue reading What Is Your Highest Value Activity?
Dave Brock — October 31, 2018 Follow @davidabrock — October 31, 2018 Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We … Continue reading Going Beyond The “What” of Activity Metrics
Alex Humphries — October 13, 2018 — October 13, 2018 If used properly, social media can be a wonderful tool. You can use it to engage with customers past, present and future, use it to increase awareness of your brand, or even generate sales or leads for your business. But many businesses find themselves in … Continue reading 7 Reasons Why Your Social Media Activity is Falling Flat
Dave Brock — March 12, 2018 Follow @davidabrock — March 12, 2018 geralt / Pixabay It’s clear that activity drives results—or at least it should. We all know that orders and revenue is a trailing metric. The danger of focusing on end results is that by the time you can report them, it’s too late … Continue reading “Focus On Activity More Than Results”
Susan Gilbert — March 2, 2018 Follow @SusanGilbert — March 2, 2018 4 Tools to Improve Your Pinterest Marketing If you need to build brand visibility and generate more sales then this social network is still one of the top places to turn to in order to take advantage of the latest visual marketing techniques. … Continue reading Get More Activity From Pinterest With These 4 Tools
By Richa Pathak November 22nd, 2017 Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting
Laura Patterson — May 16, 2017 Follow @LauraVEM— May 16, 2017 In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, … Continue reading Are You Rich in Activity Metrics But Poor in Proving Value?
