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With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. Dan Harris on February 6, 2025 Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize … Continue reading Why marketing engagement metrics actually do matter
December 27, 2024 How to use your personality type to set New Year’s resolutions you can actually achieve If you’ve got one of these personality traits, here’s how to create a successful resolution. BY Art Markman When you think about it, a New Year’s resolution is actually a pretty drastic step to take in the quest … Continue reading How to use your personality type to set New Year’s resolutions you can actually achieve
August 10, 2024 Google who? This new service actually gets AI search right By scouring published scientific research, Consensus makes ChatGPT and Gemini look like ill-informed rubes by comparison. BY JR Raphael Time for a bit o’ brutal honesty: Whenever I hear about a new search tool or info-surfacing service, my first reaction is to … Continue reading Google who? This new service actually gets AI search right
May 06, 2024 5 ways to make your time-sucking commute something you actually look forward to These simple commuting hacks can help ensure that your work day gets off to the best and most productive start. BY Stephanie Vozza Nine out of 10 companies with office space say they’ll require employees to return to the workplace … Continue reading 5 ways to make your time-sucking commute something you actually look forward to
May 22, 2024 3 ways workplace conflict can actually be a good thing A Stanford professor and a Silicon Valley executive explain why avoiding conflicts and seeking consensus often lead to worse decisions. BY Ilya Strebulaev and Alex Dang In a modern organization, forward-looking leaders seek breakthroughs, expect a steady flow of innovative ideas from their … Continue reading 3 ways workplace conflict can actually be a good thing
March 17, 2024 These 3 strategies could actually help close the gender pay gap There are steps leaders in every industry can take to ensure true gender parity in their workplace. BY Rohshann Pilla Women in the workplace have come a long way since Rosie the Riveter. In the United States, women today make up 74.6 … Continue reading These 3 strategies could actually help close the gender pay gap
By Kathleen Davis February 04, 2024 I’ve worked at Fast Company for more than a decade. My colleague Lydia Dishman, one of the other authors of Work Smarter, has been here for more than 15 years. In a career landscape where many switch jobs every few years, clearly we’ve found something about our jobs that … Continue reading How to find a job you’ll actually like
This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Shama Hyder on December 7, 2023 Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit … Continue reading From tech tools to personalized presents: Holiday gifts marketers actually want
By Liz Stinson The office has become a place of contentious experimentation. It’s never been harder to know what the office means to workers today, and what it might mean in the future. Companies’ return-to-office mandates have created rifts between employers and employees, who are often at odds when it comes to where the … Continue reading RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to
By Clint Rainey November 15, 2023 Video-streaming platform Rumble is famously the site that Russell Brand fled to after being demonetized by YouTube in the wake of accusations of sexual harassment. It’s meanwhile been profiled by the New York Times as “the right’s go-to video site.” And last year, when Pew Research released a … Continue reading What if Rumble users actually lean Democrat? That’s what its CEO claims
