WishpondJune 15, 2015 As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. … Continue reading 10 Social Media Metrics Actually Worth Tracking
Shelly KramerJune 7, 2015 Much has been written about how your blog content has become a key element in connecting to and interacting with your prospects and customers. However good your content may be, one vital fact remains – your headline is the gateway to your content and if you don’t understand what works, few … Continue reading How To Write Blog Headlines People Will Actually Click On [Report]
Chad S. SloanJune 5, 2015 Odds are your company has the regular slew of social media accounts. From Facebook to Twitter and of course, LinkedIn – your company is probably trying to “connect” with its “followers” in hopes of getting more “likes” and “shares.” For quite some time (in ‘internet years’), social media has been … Continue reading 3 Ways To Make Social Media Actually Work For Your Company
Eric ChesterMay 17, 2015 To get back to Kansas, Dorothy never had to jump through all the death-defying hoops the Wizard put her through. She had everything she needed (ruby shoes) from the very beginning. All she lacked was the understanding of how to unlock their magical powers. Since they began making their way into the workforce in the late 90’s, … Continue reading The Secret to Engaging Millennials is Actually No Secret at All
Adam RoselandApril 9, 2015 While the landing page is not necessarily the last destination for your site visitors, it is one of the most important destinations. Why? Because this is the page that anyone who clicks on a pay-per-click link will first arrive on and which will dictate whether or not they stay to actually … Continue reading Creating A PPC Landing Page That Actually Works
Bill FaethFebruary 23, 2015 Think You Don’t Need A Blog? Think Again. Overcoming Common Objections To Business Blogging As many content marketers preach, one of the best ways to attract clients to your website is through blogging. In fact, this is one of the primary tenets of the inbound marketing methodology. With so much new content … Continue reading Why Business Blogging Actually Matters
Business.comFebruary 19, 2015 For many business owners and marketing managers, the number of Facebook “likes” that result from social media campaigns is a direct reflection of those campaigns’ success or failure. It’s natural; likes are a form of “social proof.” We see them and expect quality. However, what people may not realize is that not … Continue reading It’s Not All About The Likes: Why More Facebook Likes Can Actually Hurt You
Joakim NilssonFebruary 16, 2015 Is social media marketing for brand awareness, loyalty or is it an acquisition tool? When consulting for brands around Europe I come across this question a lot. Depending on who you talk to within an organization the answers differ. Some are convinced that social media is only for brand awareness, some … Continue reading Social Media Marketing: So What Does It Actually Mean?
Liz Murphy December 15, 2014 Okay, so we’ve told you why your business needs a blog, reinforced the importance of writing well and even shared some sweet hacks on how to streamline your blogging process. But let’s cut to the chase – just like your fancy sushi lunch doesn’t count unless you Instagram it, what’s the point of putting time and … Continue reading How To Write A Business Blog That Actually Gets Read
“Don’t be evil” isn’t even Google’s actual mission statement. By Chris Gayomali “Don’t be evil” was never part of Google’s mission statement, but the motto has been something of a guiding light for the company as it expanded from a tiny search engine into a $380 billion firm specializing in everything from robotics to … Continue reading Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
