How Tech Sprawl Actually Slows Digital Transformation Nick Bandy / Oct 20, 2023 Think about the last software program you purchased for your employees. You may have needed only one or two of its features, so you kept the previous program that your employees used before as well. After that was implemented, you noticed … Continue reading How Tech Sprawl Actually Slows Digital Transformation
By Sean Cudahy September 07, 2023 The most successful quarterback in National Football League history is getting set to huddle up with one of the nation’s most prominent airlines. Delta Air Lines announced this week that it will be joining forces with Tom Brady—yes, that Tom Brady—on long-term partnership it dubs a “first-of-its-kind” arrangement. … Continue reading Tom Brady works for Delta now. Here’s what he’ll actually be doing
AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly. Anita Brearton on September 1, 2023 It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and … Continue reading Marketing leaders, are you actually ready for AI?
By Talib Visram As the price of eggs, dairy, and gas shot up in 2022, Congress passed the Inflation Reduction Act in August 2022. With the backdrop of the highest inflation levels in four decades, the bill’s name appeared to describe pretty succinctly what it set out to do. But it’s widely accepted that … Continue reading Did the Inflation Reduction Act actually help lower inflation?
By Nate Berg Let’s sit down and sign a contract. It will last for 10 years, and it will cost you hundreds of thousands of dollars, if not millions. What you’ll get out of the deal will be an office. Yes, an office: the physical real estate that was deemed unsafe by the pandemic, … Continue reading Why now might actually be the best time to sign a long-term office lease
4 Instagram Marketing Tips That Actually Work Syed Balkhi / Jun 15, 2023 Instagram has become one of the most powerful marketing platforms for businesses to market their products and services. That’s the reason why almost all small and big businesses are now using Instagram as part of their social media marketing campaigns. This … Continue reading 4 Instagram Marketing Tips That Actually Work
By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be. He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good
By Laya Neelakandan April 12, 2023 Since the start of the year, tech companies have laid off over 150,000 employees. At the same time, the sector at large has been dealing with continual fallout from last month’s collapse of financial heavyweights including SVB and Signature Bank. Still, even in the midst of … Continue reading The post-SVB era: These tech companies are actually on a growth path
By Rob Walker February 03, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. At first, it looked like Marie Kondo had deeply undermined one of the most successful personal-brand stories of the past decade. According to a Washington Post article, the author, Netflix star, business owner, and … Continue reading Marie Kondo is messy now—and it’s actually expanding her brand
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business. Brian Patterson on December 8, 2022 Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review … Continue reading How to ask customers for reviews (and actually get them)
