How to Write Blogs your Clients will Actually Read Nikola Baldikov / 02 Dec 2022 Blogging is the best strategy when marketing your products or services to a niche audience for whom you customize your content. As discussed, some flawless writing skills exist to captivate such audiences and improve your website visibility. 4 Ways … Continue reading How to Write Blogs your Clients will Actually Read
By Jon D. Erickson—The Conversation November 13, 2022 Herman Daly had a flair for stating the obvious. When an economy creates more costs than benefits, he called it “uneconomic growth.” But you won’t find that conclusion in economics textbooks. Even suggesting that economic growth could cost more than it’s worth can be seen … Continue reading Remembering the renegade economist who fought for growth the Earth could actually sustain
By Nate Berg August 13, 2022 Offices are notoriously loud and distracting places, and the noise of others has long been a chief complaint among employees. The key to a quieter office may be hiding inside a can of potato chips. BuzziSpace, a Belgian furniture, acoustics, and lighting company, has just unveiled its latest … Continue reading These look like novelty Pringles-theme lights, but they’ll actually keep your office quiet
How to Design a Website That Actually Converts Deanna Ritchie / 21 Jul 2022 Most websites are nothing more than static web pages that serve as branded placeholders for companies. However, if you want your website to serve as a powerful tool for generating leads or turning traffic into customers, you have to break … Continue reading How to Design a Website That Actually Converts
By Danica Lo June 22, 2022 What does ice cream smell like? That’s a trick question, because ice cream doesn’t actually smell like anything. Even if your favorite flavor contains fragrant ingredients, when held at such low temperatures, the chemicals that trigger human olfactory sensors are frozen in ice. It’s not until the … Continue reading Salt & Straw’s latest ice cream topping is actually a perfume
Little of Microsoft’s ‘principles for employee organizing’ is actually pro-union The company doesn’t seem short on alternatives to collective action, however. B. Menegus @bryanmenegus June 2nd, 2022 POOL New / reuters Thursday afternoon, Microsoft’s president and vice chair Brad Smith penned a blog post outlining four “principles” the company would be adopting in response to … Continue reading Little of Microsoft’s ‘principles for employee organizing’ is actually pro-union
By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
By Stephanie Vozza April 02, 2022 Few people love meetings. They interrupt your day, which hurts your workflow, and many could have been an email. A Harvard Business Review survey of managers found that 83% reported that meetings on their calendars were unproductive. But Nic Marks, CEO of Friday Pulse, an organization that uses … Continue reading This is when more meetings can actually make your workplace happier
How marketers can use consumer research to get insights. Feedback Loop on March 7, 2022 We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells you where you’ve been. On the other hand, Foresight research tells you where … Continue reading Don’t miss out on what your customers actually want
By CareerBuilder February 24, 2022 Computer screens have collapsed the distance between work and home, and many Americans seem to prefer it that way. Whether you have a completely remote job or a flexible work arrangement that splits your time between the home-office and the office-office, the ability to work from home gives you more … Continue reading This is how remote work can actually boost your career
