Ashley Hill — September 14, 2019 — September 14, 2019 Email marketing has made huge strides forward, just in the past few years. There are all kinds of bells and whistles you can add to your email campaigns now, like compelling graphics and eye-catching call-to-action buttons. But what’s becoming more and more rare with all … Continue reading Crafting Killer Marketing Emails (That Will Actually Get Read)
Karl Sakas — August 20, 2019 Follow @KarlSakas — August 20, 2019 Upgrade your agency’s lead-gen events via smart planning, execution, and follow-through. Running your own lead-gen events can be a great way to find new clients… but if you get it wrong, your hard work might be for nothing. Sound familiar? I feel your … Continue reading Lead-Gen Events That *Actually* Convert: The Ultimate Guide For Agencies
Mayo Oshin — August 16, 2019 Follow @mayowaoshin — August 16, 2019 In 1979, Howard Putnam, CEO of Southwest Airlines at the time, faced a complex problem and a difficult decision on the new direction to steer his company. [1] The deregulation act passed in 1978 opened the gates for a flood of new competitors … Continue reading The Power of Upper Limits: How to Set Goals That Actually Work, Even In the Face of Uncertainty and Chaos
Dan Moyle — August 8, 2019 Follow @danmoyle — August 8, 2019 “We don’t use social media. We’re B2B. Social media isn’t for our industry.” Have you said this? Have you heard someone else say it? Sure, maybe it doesn’t seem like your industry has a place on Instagram. But maybe there’s another platform that … Continue reading 5 Reasons Social Media Actually Does Apply to Your Industry
Caroline Manning — June 20, 2019 Follow @TopLineFilm — June 20, 2019 Whether you’re just starting to invest in video, or are looking to diversify your content, there are a few styles of video that actually add value to your brand. Not every style makes sense for every company, but many work well together, to … Continue reading 4 Styles of Corporate Video that Actually Add Value
Kat Pichardo — June 5, 2019 — June 5, 2019 Instagram Ads are one of the most valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely … Continue reading How to Create an Instagram Video Ad Funnel That Actually Works
A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Amy Gesenhues on May 17, 2019 A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated more than 450 comments, with rumors that many Groups had been attacked by a spammer posting … Continue reading Turns out some groups axed by Facebook for content violations were actually hacked
Sofia Pompeo — April 10, 2019 — April 10, 2019 CyberRabbit / Pixabay You realize people aren’t converting from your landing page, but you aren’t sure why and don’t know what to fix. I’m here to tell you—check your copy! Sometimes, you can get so caught up in the design and functionality of the page … Continue reading Landing Page Copy That Actually Converts
Larry Kim — March 5, 2019 Follow @larrykim — March 5, 2019 These productivity techniques will keep you on track and happy. 1. Turn Off Alerts It’s terribly tough to get into your Zen zone when your phone is buzzing every few minutes. Depending on how chatty your phone is, you may get notifications for … Continue reading 23 Productivity Hacks That Will Actually Make You Happy
It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Matt Fanelli on February 20, 2019 Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem … Continue reading Marketers, campaign success depends on actually identifying your goals
