Tag Archives: actually

Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Matt Fanelli on February 20, 2019 Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem … Continue reading Marketers, campaign success depends on actually identifying your goals →

4 Alternative Work Schedules that Actually Work

Productivity

John Rampton — January 30, 2019 — January 30, 2019 stevepb / Pixabay Time is money, but given the choice, most people prefer time. A new survey from Unum found that flexible work options are the second-most popular employee benefit, trailing paid family leave by just three percent. This is showing that alternative work schedules … Continue reading 4 Alternative Work Schedules that Actually Work →

How to Actually Finish the Creative Projects You Start

Project Management

Choncé Maddox — January 21, 2019 — January 21, 2019 Myriams-Fotos / Pixabay Do you have a bad habit of starting creative projects and not being able to finish them? Whether it’s writing a book or creating a digital or physical product, working on creative projects can be very fulfilling. Odds are however, they aren’t … Continue reading How to Actually Finish the Creative Projects You Start →

What Does a Project Manager Actually DO?

Project Management

Melissa Ingold — January 10, 2019 Follow @timefreedombiz — January 10, 2019 There are hundreds of amazing, cheap-or-free online tools that we entrepreneurs can use to keep our businesses organized. If you’ve got a meticulously designed workflow, a skilled team to execute on it, and the right tools to keep work on track, there’s nothing … Continue reading What Does a Project Manager Actually DO? →

How To Write an Elevator Pitch You’ll Actually Want to Share

Sales Funnel

Heather Steele — January 3, 2019 Follow @heathersteele03 — January 3, 2019 The elevator pitch: That short description of your company that you deliver in the time it takes to ride an elevator a few floors, that thing that should be so simple and just so… Isn’t. How many of us really feel like we … Continue reading How To Write an Elevator Pitch You’ll Actually Want to Share →

How to Actually Hit Your Revenue Goals in 2019

Revenue Generation

Karl Sakas — November 27, 2018 Follow @KarlSakas — November 27, 2018 TeroVesalainen / Pixabay Merely having revenue targets and a revenue plan doesn’t guarantee success—you still need to actually hit your revenue goals. The digital agency owner from Part 1 and Part 3 shared: “Last year, we spent a lot of time looking at … Continue reading How to Actually Hit Your Revenue Goals in 2019 →

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Google Tools

Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data] →

Split Testing 101: How to Actually Split Test Facebook Ads

A/B Testing Process

Ana Gotter — November 11, 2018 Follow @ana_gotter — November 11, 2018 We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you … Continue reading Split Testing 101: How to Actually Split Test Facebook Ads →

8 Scenarios Where It’s Actually OK to Ignore Feedback

Feedback Management

McLean Mills — September 3, 2018 Follow @mcleanmills7 — September 3, 2018 geralt / Pixabay As a business owner, feedback is everywhere. There’s feedback coming from your customers, your employees, your management team, and even your friends and family. However, in a world where everyone has their own opinions and individual preferences, it’s hard to … Continue reading 8 Scenarios Where It’s Actually OK to Ignore Feedback →