Tag Archives: AdChoices

Study Finds Few Americans Choose AdChoices, Know It Even Exists

Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese  @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists