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Tag Archives: Adding

Zoom is adding email and calendar features to take on other workspace platforms

Zoom is adding email and calendar features to take on other workspace platforms AI-powered upgrades are on the way to meetings too. K. Holt @krisholt   Zoom As expected, Zoom is looking to take on the likes of Microsoft 365 and Google Workspace in more areas than group video calls and chats. At its Zoomtopia … Continue reading Zoom is adding email and calendar features to take on other workspace platforms

30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year

30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year by Karlene Lukovitz  @KLmarketdaily, October 31, 2022 Nearly a third (30%) of U.S. consumers say they’ve dropped a subscription-based video-on-demand service in the past 12 months, while 25% say they’ve added a free ad-supported subscription service (FAST), according to a new survey … Continue reading 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year

Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy

Mushon Heinisch February 12, 2021 If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches. Microsoft Advertising should definitely play … Continue reading Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2.  Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

Ashley Poynter July 30, 2020 I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just … Continue reading Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

Don’t ignore data compliance when adding 3rd party marketing tools

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. Amy Gesenhues on May 12, 2020  Businesses across industries are relying on their marketing operations teams to drive digital transformation initiatives at breakneck speed right now. And many times that involves bolting third-party components on their … Continue reading Don’t ignore data compliance when adding 3rd party marketing tools

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features

Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge

Young Entrepreneur Council — August 12, 2019 Follow @YEC — August 12, 2019 Integrating artificial intelligence functions into a business’s day-to-day operations can greatly increase team productivity and efficiency, but it can also cause confusion or grief, if not done smoothly. So what are the most important things for business leaders to remember when considering … Continue reading Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge