by Sally McGraw November 18, 2015November 18, 2015 When people sign up for your email newsletter, they probably know what they’re getting into. If you’re a shop, they’ll expect new product updates and sales notices. If you’re a corporation, they’ll anticipate hearing about new projects and leadership shifts. If you’re a blogger, they’ll count on … Continue reading Make It Useful: Adding Value to Your Newsletter
Tag Archives: Adding
Adding User Generated Content to Your Social Media Plan
Danielle CoeOctober 29, 2015 One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in … Continue reading Adding User Generated Content to Your Social Media Plan
Adding Fuel to the Fire: How Important is Facebook?
Mark SchaeferOctober 28, 2015 A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a Piper Jaffray survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. Twitter finished second, named most important by 20 percent of respondents, … Continue reading Adding Fuel to the Fire: How Important is Facebook?
Adding Social Media To Your Content Syndication Platform – Don’t Do It!
Olivier ChoronSeptember 28, 2015 “A strong headline,” I hear you say. If you are a channel marketer and are planning to add ‘through channel social media syndication’ to your existing portfolio of content and web syndication programs, I would like you to think very carefully as to how you are going to do this! Content … Continue reading Adding Social Media To Your Content Syndication Platform – Don’t Do It!
Electronic Documents – It’s Time to Start Adding Value
Mia PapanicolaouSeptember 2, 2015 For many years, companies only focused on switching off paper and moving customers to electronic versions of important documents, which were primarily bills and statements. However, these documents never evolved from their original presentation and format. So, what value are customers getting out of them today? How are they making your … Continue reading Electronic Documents – It’s Time to Start Adding Value
Don’t Waste My Time! It’s a Question of Adding Value
Miriam HaraAugust 4, 2015 Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for its fast pace and deadlines. Contrary … Continue reading Don’t Waste My Time! It’s a Question of Adding Value
6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream
Dave RoccoJuly 20, 2015 When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting an AdWords account. More than likely, the account is a mess – it has poor structure, expensive keywords and few negative … Continue reading 6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream
Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content. Amy Gesenhues on June 29, 2015 According to a report from the Wall Street Journal, researchers from Columbia University and Harvard Business School claim Google is delivering a “degraded version of its search engine,” … Continue reading Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog
Julia BlakeMarch 26, 2015 Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen. Why does this happen? The designer wants it to look good. So they will place the social buttons in strange places … Continue reading 7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog
9 Ideas for Adding Video to Your Email Marketing Strategy
Miranda PaquetFebruary 18, 2015 If you’ve been on the fence about using video for your small business, now is the perfect time to take the plunge. The power of video marketing is no longer easy to overlook. Businesses that use video are providing their audience with an easy way to consume information and show off … Continue reading 9 Ideas for Adding Video to Your Email Marketing Strategy
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