Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. Chris Robson on August 2, 2024 How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using … Continue reading How additional information changes customer value assessments
Tag Archives: Additional
Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover. When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Google Encourages Additional Content In Manufacturer Center
Google Encourages Additional Content In Manufacturer Center by Laurie Sullivan @lauriesullivan, Yesterday Google has been working to return the exact location on a page within a website for each search query. So it’s not surprising that the company added a product detail section on pages in Google Shopping as part of some upgrades for Manufacturer … Continue reading Google Encourages Additional Content In Manufacturer Center
Learn 3 proven methods for winning additional PPC budget from your clients
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. Jeff Baum on June 12, 2017 One of the chief success metrics for our agency’s account … Continue reading Learn 3 proven methods for winning additional PPC budget from your clients
Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!)
Jefri Yonata — March 23, 2017 — March 23, 2017 The growth of e-commerce in the past decade is astounding. eMarketer expects retail e-commerce sales will increase to $ 4.058 trillion in 2020. The rapid growth of the e-commerce world has led to an increase in the demand for product explainer videos. Product explainer videos … Continue reading Why E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video (With 3 Additional Tips!)
How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
Leverage Your Champion: Additional Resources
Rachel Clapp MillerMay 9, 2015 We received a lot of great feedback from our “Building Up Your Champion” podcast that we published last month. So much so that we wanted to provide some additional resources for you to further leverage the Champion relationship. Champions are a critical component to the qualification process and your understanding … Continue reading Leverage Your Champion: Additional Resources
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