September 17, 2024 The need to address transparency in content marketing today Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. BY Keith Turco Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased … Continue reading The need to address transparency in content marketing today
Turkey unblocks Instagram after talks to address its concerns about crime and censorship The country blocked access to the app on August 2. cheyenne macdonald Sun, Aug 11, 2024 Reuters / Reuters Turkey has restored access to Instagram after the social media site agreed to meet the country’s demands around censorship and … Continue reading Turkey unblocks Instagram after talks to address its concerns about crime and censorship
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Ruth Stevens on July 8, 2024 As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage … Continue reading New ways to identify B2B website visitors beyond the IP address
WhatsApp privacy with new call IP address hiding Radek Zielinski / Nov 10, 2023 According to a Nov. 8 announcement by Meta Platforms, its popular messaging app WhatsApp has rolled out a new privacy feature that hides users’ IP addresses during voice and video calls. This change aims to give users more control over … Continue reading WhatsApp privacy with new call IP address hiding
WhatsApp will let you hide your IP address from whoever you call It’s a major win for privacy-conscious users. Pranav Dixit Wed, Nov 8, 2023 WhatsApp A new feature in WhatsApp will let you hide your IP address from whoever you call using the app. Knowing someone’s IP address can reveal a lot of … Continue reading WhatsApp will let you hide your IP address from whoever you call
IP address protection seems on a faster track for the most popular web browser than cookie deprecation. Kim Davis on October 27, 2023 Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like … Continue reading Chrome’s IP address protection initiative presents new challenges for marketers
Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. Greg Krehbiel on August 3, 2023 Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of … Continue reading Unlocking the true value of a new email address
Search Under Fire: Publishers Eye Coalition To Address Generative AI by Laurie Sullivan @lauriesullivan, June 28, 2023 Search engines are once again under fire from some of the top news publishers. The New York Times, News Corp, and IAC are among the companies that are discussing the formation of a coalition to address how generative … Continue reading Search Under Fire From Publishers Reportedly Forming Coalition To Address Generative AI
Biden administration wants your input on rules for AI models like ChatGPT Jon Fingas @jonfingas American officials are taking further steps to set rules for AI systems like ChatGPT. The National Telecommunications and Information Administration (NTIA) is asking for public comments on possible regulations that hold AI creators accountable. The measures will ideally … Continue reading US calls upon volunteer experts to help address generative AI risks
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand? Ali Schwanke on April 25, 2023 You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing … Continue reading How AI can help address the marketing ops talent shortage
