Tag Archives: Addresses

Customer Retention Tips: Update Your Unresponsive Customer Email Addresses

Customer Retention

Keith Reinhardt — February 26, 2020 As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is … Continue reading Customer Retention Tips: Update Your Unresponsive Customer Email Addresses →

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

Email Marketing Optimization

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk) →

GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices

Regulations

GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices by Ray Schultz , Columnist, May 30, 2018 Ghostery was ridiculed this week for exposing the email addresses of privacy notice recipients. How unfair–it wasn’t the only firm to mess up: Consumers have also reported “GDPR email fails from MPs, university computing clubs, restaurants, shops, writers’ … Continue reading GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices →

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017   Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists →

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn Utilization

LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017   LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses →

How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested

Email Marketing

Ben Mulholland — February 1, 2017 — February 1, 2017 We need to find email addresses for the launch in 2 weeks – about 400 should do. Damn… Nobody likes to hear that the next week of their time will be spent researching, selecting, and verifying hundreds of email addresses. It’s boring enough to make … Continue reading How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested →

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