Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022. Kim Davis on January 4, 2024 Consumers spent $ 220.1 billion online during the recent holiday season, up $ 10.4 billion on the previous year, a growth of almost 5%. That’s an all-time record, as measured by … Continue reading $221 billion adds up to a record online holiday season
Epic Games Adds To Google’s Antitrust Woes by Laurie Sullivan , Staff Writer @lauriesullivan, November 6, 2023 As if Google doesn’t have enough concerns around one of the largest antitrust suit Department of Justice, Epic Games is suing Google. The trial kicked off Monday, and could soon alter the future of the Google app store, which … Continue reading Epic Games Adds To Google’s Antitrust Woes
Freevee Adds Livestream Shopping Via QVC, HSN by Karlene Lukovitz @KLmarketdaily, July 3, 2023 Freevee, Amazon’s free, ad-supported streaming service (FAST) has added its first livestream shopping channels. Qurate Retail Group-owned linear channels QVC and HSN will offer Freevee users 40 hours per day of live vcommerce programming across the two channels. Freevee is also … Continue reading Freevee Adds Livestream Shopping Via QVC, HSN
Dropbox Adds AI-Powered Universal Search by Laurie Sullivan @lauriesullivan, June 22, 2023 Dropbox has launched tools for its cloud-storage product that integrate artificial intelligence (AI) to make searching across the platform and web a little easier, the company said. The tool, Dash, works as a browser extension and desktop app. The company describes the tool … Continue reading Dropbox Adds AI-Powered Universal Search
Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2023 Yelp has added three partners — Tinuiti, Assembly, and Performics — to its Agency Development Program. The program provides an education series, unique insights, innovative advertising opportunities and pilot programs for media agencies interested … Continue reading Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Bing Adds Voice To Chat, Consumers Still Don’t Get It by Laurie Sullivan @lauriesullivan, June 11, 2023 Bing users on desktop can now talk to the chatbot and it will rely audibly. Microsoft has rolled out voice support for the search engine’s chatbot on the Edge browser for desktop. It is based on generative artificial intelligence (GAI). … Continue reading Microsoft Adds Voice To Bing Chat, But Consumers Still Don’t Get It
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag by Laurie Sullivan @lauriesullivan, May 30, 2023 Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin rolling out July 3, 2023, for existing UET tags. … Continue reading Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Billy Steele Apple dabbled in live sports with weekly Major League Baseball games last year, but now the company is launching its most ambitious offering yet. Today, the company debuts MLS Season Pass, a subscription that gives soccer fans access to every game of the 2023 season, the Leagues Cup and both MLS Next Pro … Continue reading Apple TV adds multiview for live sports
Google Adds Gmail Checkmark For Brands Using BIMI by Ray Schultz , May 4, 2023 Gmail, building on its adoption of Brand Indicators for Message Identification (BIMI) in 2021, has added a blue checkmark for brands that are using BIMI. Recipients who click the icon will see a message that says, “The sender of this … Continue reading Google Adds Gmail Checkmark For Brands Using BIMI
