Tag Archives: Adds

Attentive Adds AI To Its Conversational Platform

Attentive Adds AI To Its Conversational Platform by Ray Schultz , April 24, 2023 AI-based SAAS platform Attentive has enriched its two-way conversational platform Concierge with AI capability. The enhanced tool, Attentive AI, delivers hyper-relevant contextual responses to customer prompts, the company says The technology allows brands to “help customers in a fraction of the … Continue reading Attentive Adds AI To Its Conversational Platform →

This week’s AI product releases: Google adds generative to ads and more

Google AI

Google will have AI generate ads based on brand-submitted content. Plus, this week’s AI-powered martech products, platforms and features. Constantine von Hoffman on April 20, 2023 We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for … Continue reading This week’s AI product releases: Google adds generative to ads and more →

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

Email Marketing Personalization

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email →

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others

Microsoft Advertisement

Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others →

Intrusive? Google Adds Package Tracking And Delivery In Gmail

Google Gmail

Intrusive? Google Adds Package Tracking And Delivery In Gmail by Laurie Sullivan , Staff Writer @lauriesullivan, November 2, 2022 Ahead of the holiday shopping season, Google will add in Gmail package tracking and delivery information at a glance, making searching an inbox for the shipping confirmation number and delivery information a thing of the past. The peak … Continue reading Intrusive? Google Adds Package Tracking And Delivery In Gmail →

Walmart Connect goes international and adds self-service

Walmart

A new feature makes it easier for newer and smaller brands to move higher in search results. Nicole Farley on September 19, 2022 Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to … Continue reading Walmart Connect goes international and adds self-service →

ActionIQ adds capability to query data from external sources like data lakes

Marketing Platforms

HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes. Kim Davis on September 14, 2022 ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the … Continue reading ActionIQ adds capability to query data from external sources like data lakes →

Google Adds Filter Chips To Google Contacts Like The Ones In Gmail

Google Products

Google Adds Filter Chips To Google Contacts Like The Ones In Gmail by Ray Schultz , September 2, 2022 Google is reportedly adding filter chips to Google Contacts, similar to the ones already present in Gmail. But the new search capability is apparently in an A/B test mode, Android Central reports. The new feature in … Continue reading Google Adds Filter Chips To Google Contacts Like The Ones In Gmail →

Instagram adds templates and tools to make it easier to create Reels

Instagram

Instagram brings TikTok Duet-style collaborations to Reels With the Remix feature, the TikTok clone has even more of TikTok’s DNA. K. Holt @krisholt Instagram Instagram’s short-form video section Reels is becoming even more like TikTok. The new Remix feature sounds very much like TikTok’s Duet. You can interact with another user’s reel by sharing … Continue reading Instagram adds templates and tools to make it easier to create Reels →

MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities

Marketing Platforms

MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities by Laurie Sullivan @lauriesullivan, June 30, 2022 MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the company announced Thursday. Later this year, the company plans to offer geographic buying trends to the social feature. “There are many new sales enablement … Continue reading MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities →