TikTok adds new screen time controls to remind users to take breaks TikTok is adding a new screen time dashboard and “well-being guide” for teen users. K. Bell @karissabe June 9th, 2022 TikTok TikTok is rolling out more screen time controls to help users manage how much time they are spending in the app. With … Continue reading TikTok adds new screen time controls to remind users to take breaks
Michael Abetz Last updated: 19 April 2022 The most popular social messaging app in Japan, Thailand and across much of Asia has launched its own marketplace for NFTs, under the name ‘LINE NFT’. Nearly 100 million monthly active LINE users in Japan – and 200 million worldwide – will now be introduced to non-fungible tokens … Continue reading Line App adds NFT Marketplace
InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options by Laurie Sullivan @lauriesullivan, April 6, 2022 InMobi, a content, monetization and marketing technologies company, now provides advertisers with direct access to Anzu’s mobile programmatic inventory worldwide after announcing an Asia-Pacific deal with the company on Wednesday. Anzu’s in-game advertising solution allows programmatic advertisers to … Continue reading InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration
Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition by Laurie Sullivan , Staff Writer @lauriesullivan, February 4, 2022 Powered through the listings in the MSN Autos Marketplace, Microsoft Bing now has new automobile search features to enable people searching to find the ideal car. Consumers can search for specific car makes and models, with filters … Continue reading Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition
IAS Adds Live Quality Measurement For CTV Campaigns by Karlene Lukovitz @KLmarketdaily, January 28, 2022 Integral Ad Science (IAS) has expanded its IAS Signal reporting platform and integrated a new connected TV (CTV) dashboard that delivers live insights on media quality. The reporting platform now enables media quality measurement for campaigns with CTV data based … Continue reading IAS Adds Live Quality Measurement For CTV Campaigns
Instacart Adds CPG Brand Pages, Suite Of Display Ad Products by Laurie Sullivan @lauriesullivan, January 26, 2022 Instacart on Wednesday introduced its first display ad units, as well as branded pages that serve as the hub for consumer product goods and food brands on the site. The units are free, and present an opportunity for … Continue reading Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Twitter Adds Free Performance Ad Tools To Woo Advertisers by Laurie Sullivan @lauriesullivan, January 25, 2022 Twitter on Tuesday introduced improvements to its ad capabilities, building off the company’s 2021 product roadmap to improve performance advertising and measurement on the platform in 2022. The company is on track to rid its portfolio of software that … Continue reading Twitter Adds Free Performance Ad Tools To Woo Advertisers
Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics
