Marketers will be able to create create custom audiences for many advertising platforms. Corey Patterson on December 7, 2021 Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big … Continue reading Lytics adds cloud data connection feature to improve ad targeting
Tag Archives: Adds
Instagram adds text-to-speech to Reels experience
New features follow short-form video trends on social. Chris Wood on November 12, 2021 Social platform Instagram added new text-to-speech features for IG users (November 24, 2021). The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio … Continue reading Instagram adds text-to-speech to Reels experience
Infutor adds healthcare data to its consumer dataset
A partnership with HealthWise Data adds health and wellness propensities to Infutor’s consumer datatset. Kim Davis on November 4, 2021 Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Infutor Total Consumer Insights is a dataset of behavioral and household attributes … Continue reading Infutor adds healthcare data to its consumer dataset
Instagram Adds New Branded Content Choices, and On Reels Too
Laura Sensecall December 16, 2020 Instagram continues to make life easier for Influencers. Now, it has branched out in an attempt to make ads even more attractive for brands. We find out how. Instagram is still the darling of the social media world, and for good reason. It continues to make it easy to create … Continue reading Instagram Adds New Branded Content Choices, and On Reels Too
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses. Ginny Marvin on October 7, 2020 at 1:58 pm The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, … Continue reading Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
Pinterest Adds Performance Metrics, Shoppable Features
Pinterest Adds Performance Metrics, Shoppable Features by Laurie Sullivan @lauriesullivan, September 29, 2020 Pinterest on Tuesday announced the launch of ads alongside visual search results, as well as more places to shop across the site. This means several of the most used and visible places to shop, including the visual search tool Lens, now can … Continue reading Pinterest Adds Performance Metrics, Shoppable Features
Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax
Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax
Reveal Mobile adds Tapad device-matching to its location data
A partnership between location data and device-based identity resolution. Kim Davis on August 4, 2020 Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and chains, as well as foot traffic to competitor locations. It powers geo-targeted advertising based on the data. Tapad provides a … Continue reading Reveal Mobile adds Tapad device-matching to its location data
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also … Continue reading Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
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